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There’s a term in the advertising world used to refer to someone who’s learned to ignore ads on websites and social media to the point where their brain literally refuses to see, acknowledge or process information in banner ads. The term is “banner blindness.” It’s the one type of blindness we are all grateful to […]
Continue readingCan breakfast cereal promote physical and mental purity? Well, believe it or not, that’s the notion that inspired the creation of one of the world’s most recognizable, multi-billion dollar brands… It all started in the mid-1890s, at the Battle Creek Sanitarium in Michigan, when two brothers by the names of Will Keith (W.K.) and John Harvey endeavored to create the blandest […]
Continue readingTheres an often-neglected consideration that makes ALL the difference to your marketing success. And that is READERSHIP. In other words, unless your prospect actually reads your message (or listens to and/or watches it), theres absolutely NO chance of you making a sale. Now before we move on, I need to get something off my chest. Just so that were […]
Continue readingWhat would you do if you were piloting a Boeing 737 down a runway, throttle maxed out… …only to see another jet barreling towards the same runway intersection, timed to meet in a perfect disaster? That’s exactly what happened on a June evening at Boston’s Logan airport. Only the quick thinking of the first officer saved […]
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