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The Top 5 Reasons Why You Should Be Using LinkedIn to Make a Ton of Sales and Enroll New Team Members!
(Please enjoy this post by guest blogger Gloria MacDonald)
FACT:
Dollar for dollar, LinkedIn is the single most profitable social network for network marketers.
And you don’t need to take my word for it, either.
The stats speak for themselves, as you’ll soon see.
Now, you might already know that LinkedIn is the social network for professionals, entrepreneurs, and business-minded individuals.
LinkedIn has 467 million users, 40% of whom use the platform daily!
This makes it about as popular as Pinterest, but less popular than Twitter, Facebook, and Instagram.
Because of this, many beginner marketers dismiss LinkedIn, or treat it as an afterthought.
This is a dangerous and expensive mistake!
After all, studies demonstrate that fully 80% of B2B leads come from LinkedIn.
So needless to say, neglecting LinkedIn means missing out on most of the proven buyers in any niche, a misstep you want to avoid at all costs.
Put simply, you definitely, absolutely, without a doubt, want to use LinkedIn to make sales and build your team.
And below, you’ll find the top 5 reasons why.
Alright, let’s get the obvious out of the way first.
LinkedIn’s user base is made up of professionals, business owners, and business managers.
These people are all statistically more likely to have a job or savings, which makes them a perfect audience for you.
Case in point:
A typical LinkedIn user has 2x more buying power than a Facebook user!
In fact, LinkedIn users have more buying power than any other social network’s, and they’re happy to use this buying power to reach their personal, career, and business goals.
In fact, LinkedIn users spend a lot of time talking to each other about products, offers, and business opportunities.
They’re super engaged too, and are 152% more likely to be active in online conversations.
Basically, LinkedIn is less a social network and more a business network.
As a result, it’s the easiest and most low-resistance place to discuss real business.
Reason #2 you should be using LinkedIn is…
Check this out…
There are 1.5 million LinkedIn Groups, a disproportionately high number for a network it’s size.
These groups are full of active users looking to solve problems for their business.
And telling them about your solution doesn’t cost you anything—and sets you up for rejection-free prospecting and recruiting.
Again, people are on LinkedIn to discuss business.
So it’s not rude to prospect more aggressively than you would on, say, Facebook, and even send a link in your very first exchange.
In essence, the platform is full of active users looking for the type of solutions you’re offering.
Getting in touch directly or via an interest group minimizes rejections and makes your job easy.
How easy?
Well, continue reading to find out!
Most serious professionals (including 49% of key decision makers) use LinkedIn daily, weekly, or monthly.
And when they do, they don’t go online to be “social” with cutesy posts about pets, kids, and vacations.
Instead, they do business.
This makes LinkedIn a complete no-BS environment.
People here don’t misrepresent themselves because doing so can threaten their careers.
They don’t waste others’ time because they have reputations to protect.
In short, LinkedIn users just care about getting the job done—and if your solution can help them do that, guess what?
They’ll join you!
Because at the end of the day, they’re interested in business over pleasure.
So if you’re tired of rejection, if you’re tired of browsers and tire-kickers, who waste your time, where should you go?
That’s right.
LinkedIn; the efficient, business-minded platform.
And that’s reason #3 to use LinkedIn!
Next up, let’s talk about…
A lot has been said about the dwindling organic reach of Facebook, Twitter, etc.
The gist of it is, these platforms don’t make money when you get organic page clicks, page views, etc.
As a result, it’s in their interest to minimize organic views so you end up buying paid traffic.
That might sound nefarious, but hey—all social platforms are businesses, too!
LinkedIn is the practical exception to the rule here.
Because LinkedIn’s survival actively depends on business-minded individuals reaching each other effectively.
Because of this, your organic reach on LinkedIn is FAR greater than on Twitter, Facebook, etc.
Specifically, LinkedIn content gets up to 5x more organic reach than Facebook content.
This means 5x more people see each and every one of your posts; 5x more people learn about your offer; 5x more people end up buying, joining, and otherwise getting involved.
This is a massive advantage, and the reason 92% of B2B marketers—and a growing number of B2C marketers—view LinkedIn as their highest-priority social channel.
The obvious question is, “Why doesn’t LinkedIn also find a way to minimize organic reach, keeping it just high enough to keep users around?”
We’ll answer below by explaining the biggest difference between LinkedIn and platforms like Facebook.
Social networks like Facebook attract users by giving them 2 things:
- First, content in the form of breaking news, “viral” videos, pictures, articles, etc.
- Second, a means to keep in touch with friends and family, and to hear about the celebrities and brands they know and like.
But here’s the thing…
On most other platforms, content creators and content consumers are two different groups of people.
This is not the case on LinkedIn, where everyone is ultimately united in conducting business.
In other words, Facebook is a generalist network trying to appeal to everyone.
LinkedIn is a specialized network used by business owners, managers, and professionals.
Because of this, LinkedIn users are far more targeted and responsive.
There are fewer tire kickers, and more people with mutual interest.
Case in point:
I get a 25% response rate to my offers on LinkedIn!
No joke!
Now let’s recap by going over the 5 reasons you want to use LinkedIn to find potential prospects, leads, and customers:
- LinkedIn users have the most buying power
- It’s easy to target your perfect prospects for free
- LinkedIn is the most efficient place to market
- More organic reach than on any major social network
- Users are highly active, engaged, and responsive
These 5 advantages mean more prospects, which means more sales, and more team members.
And that’s what you want, right?
Cheers,
Gloria MacDonald
Creator of the LinkedIn Recruiting Playbook
