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16 Ways to Refine Your Facebook Ad Targeting
(Check out this great post by Guest Blogger Matt Baran)
How many people do you know WITHOUT a Facebook profile?
Not too many, right?
Check this out: over a billion people log into Facebook daily, generating over 4.5 billion “Likes” every 24 hours.
You know what that means?
A WEALTH of targeting data for advertisers like you and me!
In fact, Facebook has more interest-based data than any advertising platform known to man.
Which makes it a GOLDMINE for finding hot prospects for your business.
So let’s discuss how you can improve and refine your Facebook ad targeting.
This is going to be particularly helpful if you’ve been doing either of these two things:
- One, if you’ve really gotten a good grasp of your customer avatar—you know exactly who that person is, where they hang out, what they like to do, and what’s going on in their life.
- Two, if you’re focused on branding, building a Page through Page Likes, and communicating with your audience like an industry leader—such as Ray Higdon,Kate McShea, or Michelle Pescosolido would.
There are some incredible ways to target your prospects and precise customer avatar on Facebook.
Listen to this call for more details…
And read on as we look at specific examples of how you might use these 16 types of Facebook targeting.
1. Customer Interests
The first one is knowing your customers’ Interests.
If you’ve ever done anything with Facebook ads, this is the most obvious: you can target people that have expressed interest in or “Liked” Pages related to what you’re offering.
Not to be confused with “Like” targeting; there are thousands of Interests to target, and they’re located in the “Interest” section of your Ad Set settings.
Interest targeting usually means that you’re targeting LARGE audiences, so before you set up Interest targeting, you want to evaluate the size of your target group to consider combining an Interest with at least one other targeting method.
Now, when I say Interest targeting—just to be clear—it’s essentially when you create a Facebook ad, you would advertise to people like Eric Worre of Network Marketing Pro, or Ray Higdon.
That’s an Interest.
2. Online Behavior
Another way to refine your targeting is to seek out people in the market for what you sell.
Online behavior tells a lot about buying actions.
By combining data from different sources, Facebook is able to tell who’s in the process of buying a given product. Therefore, you can target people who are looking to buy something specific.
For example, maybe it’s a new vehicle—a luxury SUV. You’re going to find this option in the “Behavior” section of your Ad Set settings, and you’ll see multiple categories for it.
If that person is in the market for a luxury SUV, you know they’re more likely to be affluent.
That’s going to work really well if you combine it with, say, an interest in network marketing.
You can start with a huge target audience, but only reach out to those people you know are affluent that have an interest in that sort of thing.
Playing around with these behaviors is a really good way to narrow that targeting down.
3. Financial Resources
The next targeting method is based on financial resources.
Listed under the demographics, the targeting option allows you to select income, net worth, and liquid assets (an option under net worth).
Targeting people by income, net worth, or liquid assets works well as a standalone option. When you combine financial targeting with behavior that best matches your target group, the audience is sometimes too narrow.
Pick a broader-than-usual audience if you’re going to try to do some sort of net worth or income targeting. You want to narrow the group somewhat, but you don’t want the audience to be too small.
Your ideal audience is in the 10,000-30,000 target range.
You want to make sure your interest is related, but make sure it’s broad enough so that when you combine it with the financial behaviors, you can still get a decent sized audience to advertise to.
According to Facebook, that financial data is modeled based on age, income, presence of children, occupation, property data, vehicle data, investment interest, and census median data—whatever that data might be.
I don’t know where they get that stuff, but that’s what Facebook does.
4. Age + Gender + Location
Next, you can combine age with gender and where people live.
Simply targeting geographic areas and age groups, add gender to the mix.
For example, targeting men ages 25 to 35 who live in New York City can be very useful if you are promoting any sort of live event.
I know there’s a big opportunity that promotes live events.
It’s like a gateway into the opportunity, and they do them in different cities.
You can use this targeting method to promote those events and target the people in that demographic in that particular area.
5. Industry and Occupation
If a product or service is ideal for people who are working in a different industry or have a specific job, you can use their industry to target them.
You don’t need to target by their specific job title, but you can choose “office type.”
If you go into “office type,” and look above the “net worth” area, you can narrow it into “small office,” “small business,” or even “home office.”
I haven’t tested this, but I’ve come to think that somebody with a home office is probably self-employed, and most likely they might be more receptive to some sort of business opportunity offer.
6. Home Ownership Status
You can also target people based on home ownership status.
You can do first time home-buyers, homeowners, or renters.
If you are targeting realtors or people that may be looking for a house, this is great.
Again, it’s one of these things you can test with another broad Interest.
7. Education
You can filter by education level, such as college grads, doctorate degrees, or people who have studied something specific.
One way to use this would be to round up a bunch of interests and then just target college grads, with the thought that college grads are much more likely to be willing to sign up for an opportunity or learn more about it.
In general terms, they tend to make more money.
They may be more educated on business and the benefits of having an opportunity.
8. Ethnicity
You can also target ethnic affinities.
You could do this if your customer avatar is based on a particular ethnicity.
Maybe you are reaching out to a group most like yourself; ethnic targeting might a way to reach out to them.
9. Parental Status
If your customer avatar is a mother, or a single mother, or parents with teenagers, or parents with kids going off to college, you can target all of those groups.
You can actually target parents of kids from 0 to 12 months, 3 to 5 years, 8 to 12 years, and 13 to 18 years.
If you really hone in on that customer avatar and their pains, you can really get very, very selective with the kind of people that you target inside that group.
10. Generation
You know…Baby Boomers, Gen X, Millennials.
How might this type of targeting apply to your offer or opportunity?
Well, Millennials are probably not that interested in Elite Marketing Pro, for example.
Some of them are, sure, but you’re more likely to find Baby Boomers to be MUCH more interested in a business opportunity.
Also, to an extent, Generation Xers are now because they’re moving up into that area where they’re getting older.
They’re sick of working, and they want something else. They want an online business.
Millennials may have some interest, but as a whole most probably really haven’t felt that pain in life yet to make them want to search for something else or search for some other alternative source of income online.
11. Political Beliefs
If you’re conservative, liberal, moderate, or active, you can filter by that.
Where that really comes into play is if you have developed a specific personality online, and you’re going after a specific avatar, maybe it’s conservative or maybe it’s liberal, you can target those specific people with those political beliefs.
12. Relationship Status
You can target people who are single, engaged, married, divorced, or in long-distance relationships.
If your product or service has anything to do with those major changes in life status, you can target them on Facebook.
13. Job Status
Here’s an interesting one—you can promote to people who recently started a job.
Why not try promoting to people with an ad something like…
“Not looking forward to that job you recently started?”
You could actually target those people that are just brand new in a job and reach out to them with a very targeted message.
14. Purchasing Habits
You can target people that love to shop by their purchasing habits.
You target them with “above average spenders.”
For example, you could cross reference that with, say, somebody who was interested in network marketing, but somebody that also likes to shop online.
You could also target “online buyers,” and then also “offline buyers” as well.
If you’re doing Elite Marketing Pro, I might suggest “online buyers” because, obviously, if they’re more offline buyers they’re less likely to want to buy online.
15. Milestones
Maybe they’ve recently moved, maybe they have a work anniversary.
Maybe they just retired.
That’s one I saw that might be really good if you are targeting, say, Baby Boomers or new retirees.
You could find the targeting in there for somebody that is recently retired and create an ad like…
“Looking to subsidize your retirement income?”
Reaching out to that specific audience that might be looking for something else to do now that they’re out of the workforce would be very targeted.
16. Mobile Devices
Last but not least, you can target people who own specific mobile devices, so like Android, iOS, Windows phones. You can also target people that use iPads.
I haven’t tested this myself, but I’ve heard people like Charles Kirkland say they’ve tested it over and over again, and people with iPads are 40% more likely to make online purchases.
They’re also 80% more likely to be more affluent.
It makes sense because an iPad is something that you would have with higher disposable income.
And that wraps up our list!
Now let’s dig into…
How To Mine for Facebook Gold
These 16 types of Facebook ad targeting are more than sufficient to get you hot on the trail of your perfect customer avatar.
That said, it takes more than just effective targeting to create a profitable advertising campaign.
It takes careful preparation and an effective conversion strategy—from your ad and your landing page, to your offer and follow-up—to ensure you maximize your ROI.
And if you want to learn how to turn traffic into leads from a top industry leader with aproven track record of real, in-the-trenches results, then you’re in the right spot…
Tim Erway, CEO of Elite Marketing Pro, has already done the “heavy lifting” of methodically testing and validating exactly what’s working right now on Facebook through our own in-house campaigns.
Tim’s generated over 1.4 million leads online—producing multi-8 figures in sales—and reveals the inside scoop on how you can quickly generate 100s and even 1,000s of red-hot leads online in his new, 100% FREE traffic workshop.
You’ll discover…
- 5 pillars of traffic generation you absolutely must have in place or watch your campaigns suffer and bleed cash…with little to no sales.
- A 120-year old advertising secret which has become the single best list-building strategy you can use right now.
- How to get started on a tiny $10, “shoestring” budget and scale to massive profits.
In fact…
You’ll see a case study of how to turn a mere 10 bucks into a whopping $141,246.30.
Seriously.
I know it sounds “hypey,” but it’s true.
These are tested strategies you can safely use right now to leverage Facebook for ultra-targeted clicks, quality leads…and most important of all…SALES!
Register for Tim’s exclusive traffic workshop right here.
Until next time,
